About

The founder

Elisa, the founder of KASVU Growth Hub, is a leader in SaaS go-to-market for the Building Industry. Driven by a passion to accelerate the digital transformation of the built environment, she established KASVU Growth Hub to bridge the gap between innovative technology and practical implementation that creates value.

Her expertise stems from her tenure at Siemens Smart Infrastructure, where she spearheaded the global and European go-to-market strategies for multiple building SaaS solutions. Under her leadership, sales of SaaS products grew from inception and entered new markets, both in-house developed products and those acquired through M&A.

Elisa’s core strengths lie in:

• Unlocking value through technology adoption
• Transforming traditional sales organizations into agile SaaS powerhouses
• Navigating complex international business environments

As a recognized industry thought leader, Elisa frequently shares her insights as a keynote speaker and guest lecturer at universities. Her contributions are instrumental in shaping the future of the built environment’s digital landscape. Elisa’s guiding philosophy is that buildings should be active contributors to business operations, delivering measurable ROI. This vision drives her commitment to revolutionizing the building industry through cutting-edge SaaS solutions.

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